Build Your Own Small Business Website?
What does it take to build a business website?
“What does it take to build a business website?” Before you jump into building your business website site on one of the “Free” or “Cheap” web building solutions, let’s discuss what it takes to successfully design, build, launch, and maintain a vibrant business web platform that actually serves your customers.
Two Questions to Ask Yourself:
- Is the best use of my time, energy and expertise in building my business, or in building a business website?
- Do I have all the knowledge needed to successfully build a fully functioning web presence for my business?
With more and more companies advertising how easy it is to “do it yourself”, small business owners and personal brands have been trained to think it’s cheap and easy. However, there are many things to consider when building a web-based strategy for your business or brand. Here are the top reasons I discuss when speaking to potential Ecto Creative clients:
Time – away from what you do best, creating revenue and new business
Expense – it actually costs money to run a website properly
Security – both for your site and for your visitors
SEO – is both a science and art, and time-consuming
Content – Who will create your content?
Use your time, energy and expertise in building your business, not your business website.
Here’s a bit more detail
It takes a lot of time and effort to set up (design, build, host and maintain) a business web platform. At Ecto Creative, we do this for a living and we have developed processes and procedures to allow us to craft and maintain business web platforms affordably. We still spend hours working with clients on their goals, audience, site design and content. Wouldn’t your time be better spent doing what you do best, generating revenue for your business?
A websites, like any other business tool, is an expense to your business. While you may be able to cobble together the functionality and create a “budget” website, you will always get what you pay for! Hosting costs real money, form software, security software and SSL certs are annual expenses. “Free” plug-ins that do almost what you need before you have to pay for the premium functionality are commonplace. These are just some of the expenses that you will incur. We’ve been there and done that. Since we design and host many business websites, we purchase the tools that are required to meet the purpose of your site. Are you selling products? We have the tools for that. Email marketing? We have the tools for that. Why not spend your time and money on a business website that gets the results you need?
Today’s internet is like the wild west of the 1800’s. It’s vital that you protect your site (and visitors) from hackers and viruses. Your site must be secure for storing your visitor’s information. Google has announced that sites without SSL certificates will get some Google Love held back. Our experience with helping sites recover from hacking and data security breaches, both from external attacks and on-site security and SSL (Secure Socket Layer), has caused us to place a high priority on-site security and SSL. Consider whether you are skilled and experienced enough to keep your site secure.
Search Engine Optimization (SEO)
SEO is both science and art. The rules (algorithms) are constantly changing. Just keeping up with SEO is a full-time job for many people. In fact, internet search has become an entire industry. There are, of course, tools and platforms available to help you navigate through the SEO world but there are no short-cuts. Developing pages and writing content to be located in Google, Bing and other search platforms is time-consuming at best and frustrating at worse. Let us put our experience to work for you so you don’t have to.
Once your business website is designed, built, hosted and secured, you will need to generate content on the site for your visitors to consume, content that is useful and relevant. Whether its products that you’re selling or information that you’re sharing, content has to be created. It must be maintained and refreshed. Who will do that? At Ecto Creative, we give you a process to follow to provide site content for your site or we can create the content for you.
What does it take to build a business website? It takes quality time to plan, build and maintain a successful business web strategy. Security, updates and a constant stream of creative new content are just some of the requirements to keep your site alive and get visitors in the door.
Don’t just build a website to be able to say that you have one. The purpose of a website is to market your business and products to your customers.
You need to be honest with yourself and answer the question; “Am I the absolute best resource to build and maintain my web platform? Or would my business be better served with an agency?”
Run your business, not your web platform. We can help – Contact us today.