What does it take to build a business website?
Small business owners are asking, “What does it take to build a business website?” Before you jump into building your site on one of the “Free” or “Cheap” web building solutions, let’s discuss what it takes.
Is the best use of your time, energy and expertise building your business, or building a business website?
With more and more companies advertising how easy it is to “do it yourself”, small business owners and personal brands have been trained to think it’s cheap and easy. There are many things to consider when building a web-based strategy for your business. Here are the top reasons I discuss when speaking to potential Ecto Creative clients:
- Time – away from what you do best, creating revenue and new business
- Expense – it does cost money to run a website properly
- Security – both for your site and for your visitors
- SEO – is both a science and art, and time-consuming
- Content – Who will create your content?
Use your time, energy and expertise building your business, not your business website.
Let me give you just a bit more detail
It takes a lot of time and effort to set up (design, build, host and maintain) a business web platform. At Charles Hutchinson Agency, we do this for a living and we have developed processes and procedures to allow us to craft and maintain business web platforms affordably. We still spend hours working with clients on their goals, audience, site design and content. Wouldn’t your time be better spent doing what you do best, generating revenue for your business?
Websites, like any other business asset, are an expense to your business. While you may be able to cobble together the functionality and create a “budget” website, you will always get what you pay for! Hosting costs real money, security software and SSL certs are an annual expense. “Free” plug-ins that do almost what you need before you have to pay for the premium functionality. These are just some of the expenses that you will incur. We’ve been there and done that. Since we design and host many business websites, we purchase the tools that are required to meet the purpose of your site. Selling products? We have the tools for that. Email marketing? We have the tools for that. Why not spend your time and money on a business website that gets the results you need?
Today’s internet is like the wild west of old. It’s vital that you protect your site from hackers and viruses. Your site must be secure for your visitor’s information. Google has announced that sites without SSL certificates will get some Google Love held back. Our experience with helping sites recover from hacking and data security breaches, both from external attacks and on-site security and SSL (Secure Socket Layer), has caused us to place a high priority on-site security and SSL. Consider whether you are skilled and experienced enough to keep your site secure.
Search Engine Optimization (SEO)
SEO is both science and art. The rules are constantly changing, and keeping up with SEO is a full-time job for many people. In fact, internet search has become an entire industry. There are, of course, tools and platforms available to help you navigate through the SEO world but there are no short-cuts. Developing pages and writing content that can be located in Google, Bing and other search platforms are time-consuming at best and frustrating at worse. Let us put our experience to work for you so you don’t have to.
Once your business website is designed, built, hosted and secured, you will need to generate content on the site for your visitors to consume. Whether its products that you’re selling or information that you’re sharing, content has to be created. It must be maintained and refreshed. Who will do that? At Ecto Creative, we give you a process to follow to provide site content for your site or we can create the content for you.
What does it take to build a business website? It takes serious time to plan, build and maintain a successful business web strategy. Security, updates and a constant stream of creative new content are just some of the requirements to keep your site alive and get visitors in the door.
You need to be honest with yourself and answer the question; “Am I the absolute resource to build and maintain my web platform? Or would my business be better served with an agency?”
Run your business, not your web platform. We can help – Contact us today.